Debuting Cole

DC is proud to announce it has signed legendary skateboarder Chris Cole to its elite Skate team. Recognized as one of the best and most influential skaters of his generation, Chris is only the second skater to ever become Thrasher’s “Skater of the Year” twice (after DC’s Danny Way) once in 2005, and again in 2009. In that same year, he was also honored with TransWorld SKATEboarding’s Readers Choice Award.

To welcome him, DC is launching its latest Initials Commercial featuring Chris, in which he debuts a never before done trick– a FS 360 to front board. Check it out now at http://www.dcskateboarding.tv/cole. The mini-site also features a new interview, photo gallery and bio on Chris.

“DC is a huge force in skateboarding- pushing new technology and styling into skate footwear,” said Chris. “I’ve always admired that, and when I had the opportunity to be a part of their team I jumped at it. They have already made me an even bigger fan with the way they do things, how I’ve been treated, and the things I’ve been shown.”

“Our heritage and also our future is in skateboarding, and we couldn’t be more thrilled to welcome Chris to the family,” said Anton Nistl, DC’s President. “DC is known for having athletes that exemplify raw talent, natural leadership, ambition and fearlessness, and we really feel that Chris embodies all of these traits and more. This is a great way for us to kick off 2011. Our future is looking bright with Chris in it.”

Hailing from Langhorne, PA, Chris has spent the majority of his life on a skateboard and his powerful and precise skating style shows just that. He is an innovator of tricks such as a cab front blunt on a handrail, FS 360 to front board and he’s made his mark at famous spots such as the Carlsbad Gap and Wallenberg High School. His raw talent and un-matched ability has been showcased with parts in almost 20 skate videos including Transworld’s In Bloom and Zero’s Strange World.

In 2004 Chris won his first contest, Best Trick at the Tampa Pro and he hasn’t slowed down since. He’s won practically every contest out there including back-to-back Gold Medals at X Games (in 2006 and 2007), the Maloof Money Cup three times (once in 2009 and twice in 2010), Dew Tour (in 2009), Battle At The Berrics 2 (in 2009). Most recently he competed in the first Street League Skateboarding™ DC Pro Tour taking 2nd place at the Las Vegas event stop.

Chris’ 2011 is already a busy one as he is working on finishing a film part for Zero’s Cold War and working on developing signature products with DC. For more information on DC, its athletes and products visit http://www.dcshoes.com and on DC’s Facebook and Twitter pages (http://www.facebook.com/DC.Shoes and http://twitter.com/dcshoes.)